KEY PURPOSE OF THE JOB (POSITION SUMMARY)

The key purpose of this job is to make the category most innovative, relevant to current market situation and meet or surpass revenue and margin target as per the operating plan. 

KEY RESULT AREAS

1. To analyze market demand and competition for the entire Lighting product range
2. To source attractive, competitive and market suitable products and ensure quality of all products introduced and responsible for certifications of all Lighting products
3. To coordinate with the global category team / suppliers on portfolio and make sure it is as per the Indian Market requirement.
4. To devise plans for successful market launches using the Stage Gate launch process and adhering to the set Go – To Market plan.
5. To develop Product performance Matrix and regularly share it with Sales to come out with winning sales propositions.
6. To manage and develop team for the future, give them opportunity to grow and learn as the next line of leaders
7. To have strong connect with market - Ensure regular visits Local Markets, Relevant international exhibitions and global assortment meetings. Back these visits by reports and action follow through in conjunction with rest of the departments.
8. Ensure effective product communication to all concerned departments and conceptualizing Product Catalogues and Product packaging.

KEY FUNCTIONS & RESPONSIBILITIES

Below listed are the tasks and responsibilities specific to your position.

STRATEGIC

1. To analyze market demand and competition for the entire Lighting product range
2. To source attractive, competitive and market suitable products and ensure quality of all products introduced and responsible for certifications of all Lighting products
3. To coordinate with the global category team / suppliers on portfolio and make sure it is as per the Indian Market requirement.
4. To devise plans for successful market launches using the Stage Gate launch process and adhering to the set Go – To Market plan.
5. To develop Product performance Matrix and regularly share it with Sales to come out with winning sales propositions.
6. To manage and develop team for the future, give them opportunity to grow and learn as the next line of leaders
7. To have strong connect with market - Ensure regular visits Local Markets, Relevant international exhibitions and global assortment meetings. Back these visits by reports and action follow through in conjunction with rest of the departments.
8. Ensure effective product communication to all concerned departments and conceptualizing Product Catalogues and Product packaging.

OPERATIONAL

1. To lead market research by collecting competitive and current trend information to ensure viable products and balanced growth
2. To conduct regular competition analysis and recommending plan of action by mastering the details of competitive landscape.
3. To determine pricing and drive marketing campaigns and promotions in conjunction with the Sales and Marketing Teams for new products and those from the existing range which require a renewed push in the market.
4. To identify suppliers of new products which are required in the category with the first action being to search Hafele’s existing global product ranges for the required item. In cases where such products are not available or suitable, the search for new suppliers and products is to be initiated.
5. When products are sourced from new suppliers, complete competency mapping of the suppliers is to be ensured in terms of the manufacturing capabilities, quality control systems, raw material sources and the overall reputation of the supplier in the market.
6. To conduct negotiations with new suppliers with respect to the purchase requirements like price, MOQs, payment conditions, delivery times, branding, packaging, labelling, etc
7. To coordinate with compliance team for the requisite certifications on product Quality parameter e.g. BIS certifications.
8. To develop suitable product packaging concepts for different channels to provide a more attractive proposition for different customer groups.
9. To have the ability to effectively communicate with all concerned departments such as Marketing, Sales, Operations, Purchase, Finance, Design & Implementation, Logistics and Training to introduce new products into the operation and the market successfully.
10. To provide Marketing and Training Departments with comprehensive and correct technical and sales information to ensure that all the required documentations are ready just in time for the arrival of new products.
11. To monitor the success of newly launched products in the market and devise corrective measures when products do not perform as per expectation.
12. To create a proper display, Branding and a promotional concept when a new product is launched in coordination with our Marketing and Design and Implementation teams, for our network of Dealers, Franchisees and other channel partners.

OPERATIONAL Cont..

1. To give particular focus to slow moving products which need to be analyzed on a continuous basis to understand why they are not moving. Corrective measures to be taken like price corrections, relaunch activities, or in the case of discontinuation, promotional sales of products which are to be eliminated from the range, on regular basis.
2. To constantly maintain the entire product range through its entire life cycle based on statistics to determine which products should be eliminated for the range and/or replaced with new ones
3. To effectively communicate to all stakeholders in regards to the performance of new product as well as for products from the existing range by circulating regular reports
4. To monitor and review product complaints for his product category and resolve those with our suppliers and/or our operations, whoever is responsible, in order to minimize losses for the company.

DEVELOPMENTAL

1. Regular “New Product Trainings” have to be organized and conducted in conjunction with the Training Department for both internal as well as external customers

OPERATING NETWORK

INTERNAL RELATIONSHIPS

EXTERNAL RELATIONSHIPS

ROLE REQUIREMENT

COMPETENCIES