KEY PURPOSE OF THE JOB (POSITION SUMMARY)

Managing Product Lifecycle for Sliding Fittings product group. 

KEY RESULT AREAS

1    To device Product Strategy according to Trends and Market demands to ensure sustainable growth for the category in the market.
2    To identify needs for new product, build a pool of new products to ensure sustainable upgrade in the product offering.  
3    To plan New Product launches ensuring Business case, Project Charter and Launch budget. Approved business plans should be executed as per agreed timelines.
4    To ensure growing sales performance of all products in the category in all possible market opportunities. Keep a keen eye on New Product Sales performance through growth phase. 
5    To ensure a well-balanced inventory performance for entire category.
 

KEY FUNCTIONS & RESPONSIBILITIES

Please list your primary tasks & responsibilities that are specific to your position. Indicate an estimate of percent of work time spent on each - over the span of the year (it should not exceed 100%)

STRATEGIC

1    To develop and implement product strategies and road map that are consistent with Hafele’s vision and growth of the Category
2    To create, maintain, and adjust the product-line-level strategy and production launches
3    To determine pricing and drive marketing campaigns and promotions in conjunction with the Sales and Marketing Teams for new products and those from the existing range which require a renewed push in the market. 
4    Strategic planning on Inventory management in coordination with the Purchase and Supply Chain Management team
 

OPERATIONAL

1.        To define the requirements for new product sourcing and displaying the ability to judge the current market conditions & trends to prepare a comprehensive, attractive, and successful Sliding fitting product range.
2.        To monitor the success of newly launched products in the market and have a successful handover plan for the sales team
3.        Focus must be given to slow-moving products which need to be analyzed on a continuous basis to understand why they are not moving. Corrective measures like price corrections, relaunch activities to be carried out.
4.        In case of elimination or replacement of products, promotional activities must be planned and implemented to dispose of existing stocks and the changeover to be communicated to the team.
5.        To monitor and review product complaints for the product category and resolve those with technical and analytical abilities. Involve relevant stakeholders to get a concrete solution for the end customers.
6.        To collect Competition and Trend information on a regular basis and use such data to strengthen the product selection and positioning in the market. For this purpose, regular visits to the market as well as to local and suitable international exhibitions are compulsory.
7.        To develop Sales and marketing tools with product wise comparison with the competition and send the information to the relevant stakeholders on periodic basis
8.        To coordinate with Quality/Compliance team for Factory Audits, Product quality check and testing reports as needed
9.        To effectively communicate to all concerned departments such as Marketing, Sales, Operations, Purchase, Finance, Design & Implementation, Logistics and Training the introduction of new products into the operation and the market successfully.
10.        To ensure proper display of all products – old and new - through our Design Center, Franchisee and dealer shop network.
11.        Comprehensive and correct technical and sales information must be provided to the Marketing and Training Depts. for the timely generation of Product Communication, technical memos, leaflets, catalogues and training modules to ensure all required technical and marketing documentation is ready before the arrival of new products to stocks.
 

OPERATIONAL Cont..

DEVELOPMENTAL

1    To organize and conduct Regular “New Product Trainings” in conjunction with the Training Department for both internal as well as external customers.
2    To develop product packaging for different channels and product segments
3    Develop potential supplier for HIN and focus on Make In India initiative. Also, check the viability to have such supplier as a Global supplier in the future.
4    Access product knowledge gaps and support sales team with relevant information and monitor the same on timely manner.
 

OPERATING NETWORK

INTERNAL RELATIONSHIPS
S.No.    DEPARTMENT    PURPOSE OF THE INTERACTION
1    All Departments    Co-ordination with all departments in respect to product life cycle management.
EXTERNAL RELATIONSHIPS
S.No.    ENTITY    PURPOSE OF THE INTERACTION
1    Suppliers    Sourcing of Products, complaint resolution
2    Customers/ dealers/ franchisees, projects    Product enquiry, complaints, inspection, training, sales support
 

ROLE REQUIREMENT

1    ESSENTIAL QUALIFICATION    Graduate
2    PREFERRED QUALIFICATION    B E Mechanical/Electronics/Civil + MBA Marketing
3    CERTIFICATIONS (IF ANY)    -
4    EXPERIENCE    8 years (2-3 years in Marketing / Sales)
5    AGE    >30 years
6    REQUIRED SKILLS    •    Good at planning, organizing, structuring the work. 
•    Committed Team Player
•    Should have a clear thought process.
•    Data Orientation with high analytical skills
•    Goal Oriented
•    Excellent written and verbal communication skills across all levels.
•    Good Presentation and Facilitation skills
•    Good working knowledge on MS Office (Word, Excel, PowerPoint)
7    ADDITIONAL SKILLS
(not Mandate)    •    Basics of AutoCAD
•    Understanding of Floor plans, layouts and technical drawing related to doors/wardrobes
 

COMPETENCIES