KEY PURPOSE OF THE JOB (POSITION SUMMARY)

The key purpose of this role is to manage the entire product lifecycle of Small Domestic Appliances category.

KEY RESULT AREAS

1
To analyze market demand and competition for the Luxury Appliances product range.
2
To source attractive, competitive and market suitable products and ensure quality of all products introduced and responsible for certifications of all Appliances products.
3
To devise plans for successful market launches and other associated activities around the products. To ensure certification of ALL Appliances products
4
Responsible for overall sales and Gross margin for the category
5
Ensure up-to-date marketing touch points related to catalogues, website and communications
6
Update Displays across India and related subsidiary for design centers and franchise stores
7
Responsible to roll out pricing and schemes in the market in alignment with Category sales head

KEY FUNCTIONS & RESPONSIBILITIES

Please list your primary tasks & responsibilities that are specific to your position. Indicate an estimate of percent of work time spent on each - over the span of the year (it should not exceed 100%)

STRATEGIC

1
To develop and implement product strategies that are consistent with Hafele’s vision
2
To develop product packaging for different channels and product segments
3
To determine pricing and drive marketing campaigns and promotions in conjunction with the Sales and Marketing Teams for new products and those from the existing range which require a renewed push in the market.

OPERATIONAL

1
To define the requirements for new product sourcing and displaying the ability to judge the current market conditions & trends to prepare a comprehensive, attractive and successful Appliances product range.
2
To constantly maintain the entire product range through its entire life cycle based on statistics to determine which products should be eliminated for the range and/or replaced with new ones
3
Particular focus has to be given to slow moving products which need to be analyzed on a continuous basis to understand why they are not moving. Corrective measures like price corrections, relaunch activities, or in the case of discontinuation, promotional sales of products which are to be eliminated from the range, on regular basis.
4
To collect competitive and Trend information on a regular basis and use such data to strengthen the product selection and positioning in the market. For this purpose regular visits to the market as well as to local and suitable international exhibitions are compulsory.
5
For the identification of Luxury brand partners of new products which are required in the category the first action always has to be to search Hafele’s existing global product ranges for the required item. Only in cases where such products are not available or suitable do we initiate the search for new suppliers and products.
6
In case of new products being sourced from new, unproven, suppliers full information has to be obtained about their reputation in the market, manufacturing capabilities, quality control systems, tooling, components and raw materials used and whether they already sell to competitors in the markets.
7
Once a new supplier has been approved and due diligence completed, negotiations need to be conducted in regards to all purchase requirements like price, MOQ’s, payment conditions, delivery times, branding, packaging, labeling, etc.
8
To determine pricing and drive marketing campaigns and promotions in conjunction with the Sales and Marketing Teams for new products and those from the existing range which require a renewed push in the market.
9
To effectively communicate to all concerned departments such as Marketing, Sales, Operations, Purchase, Finance, Design & Implementation, Logistics and Training the introduction of new products into the operation and the market successfully.
10
To ensure proper display of all products – old and new - through our dealer and Franchisee shop network.
11
Comprehensive and correct technical and sales information have to be provided to the Marketing and Training Depts. for the timely generation of technical memos, leaflets, catalogues and training modules to ensure all required technical and marketing documentation is ready before the arrival of new products to stocks.
12
To monitor the success of newly launched products in the market and devise corrective measures when products do not perform according to expectation.

13
In case of elimination or replacement of products, a promotional activity has to be planned and implemented to dispose of existing stocks.
14
To monitor and review product complaints for his product category and resolve those with our suppliers and/or our operations, whoever is responsible, in order to minimize losses for the company.
15
To support the development of Appliances range for hospitality and projects channels.
 

OPERATIONAL Cont..

DEVELOPMENTAL

1
To organize and conduct Regular “New Product Trainings” in conjunction with the Training Department for both internal as well as external customers.

OPERATING NETWORK

INTERNAL RELATIONSHIPS
S.No.
DEPARTMENT
PURPOSE OF THE INTERACTION
1
All Departments
All Co-ordination with respect to product life cycle management.
EXTERNAL RELATIONSHIPS
S.No.
ENTITY
PURPOSE OF THE INTERACTION
1
Suppliers
Sourcing of Products
2
Customers/ dealers/ franchisees, projects
Product enquiry, complaints, inspection

ROLE REQUIREMENT

1
ESSENTIAL QUALIFICATION
Graduate & MBA
2
PREFERRED QUALIFICATION
B E Mechanical + MBA Marketing
3
CERTIFICATIONS ( IF ANY)
-
4
EXPERIENCE
5 years (2-3 years in Marketing)
5
AGE
>28 years
6
ADDITIONAL SKILLS:
Strategic Planning/ Coordination skills
Operational Excellence
Negotiation skills
Effective Decision Making skills
Innovative thinking for out of the box ideas

COMPETENCIES