KEY PURPOSE OF THE JOB (POSITION SUMMARY)

To develop and implement marketing strategies to drive sales and enhance brand visibility at the various market touchpoints. This role will involve collaborating with cross-functional/Indirect purchase teams to create impactful POS marketing materials and campaigns.

KEY RESULT AREAS

1 Develop External and Internal Branding Templates for different types of Channel Partners and ensure timely execution of the same 2 Maintain and Update the External and Internal Branding at the different market touchpoints 3 Plan and Implement effective Point-of-Sale Marketing aligned with channel/customer schemes, important brand campaigns or new product launches 4 Manage Visual Merchandizing and POS Displays at Modern Trade Outlets together with the Sales Team and Promoters 5 Plan POS and Branding Budgets with different Business Stakeholders, manage effectively and monitor regularly

KEY FUNCTIONS & RESPONSIBILITIES

Please list your primary tasks & responsibilities that are specific to your position. Indicate an estimate of percent of work time spent on each - over the span of the year (it should not exceed 100%)

STRATEGIC

1
Create, Monitor and Update the Branding Policy for different channel Partners
2
Develop new ideas and plans for POS Marketing aligned with the various Business, Organizational and Brand Objectives
3
Create, Manage and Monitor the Branding and POS Budgets

OPERATIONAL

1
Work closely with internal and external design teams to create different Branding and POS designs and artworks
2
Work closely with Regional Marketing, Sales Teams and External Agencies for timely execution of all Branding and POS Marketing Projects

3
Follow processes for Approval of Branding and POS activations as per the defined Policy and SOP
4
Execute Scheme Promotions through POS activations together with Regional Marketing and Sales Teams
5
Manage, Monitor and Update Branding and POS visibility in Modern Trade Outlets
6
Coordinate with Execution agency for site recces, artwork finalization, implementation and reporting of various Branding and POS tasks

OPERATIONAL Cont..

DEVELOPMENTAL

1
To develop new ideas for visual communications

OPERATING NETWORK

INTERNAL RELATIONSHIPS
S.No.
DEPARTMENT
PURPOSE OF THE INTERACTION
1
Product Management
For getting relevant information about products
2
Sales
For planning and executing Branding and POS activities
3
Internal Marketing Team
Brand Communication Team for designs; Regional Marketing Team for execution
EXTERNAL RELATIONSHIPS
S.No.
ENTITY
PURPOSE OF THE INTERACTION
1
Advertising Agency
For Coordinating outsourced projects as well as for new design artwork.
2
Dealers/Franchisees
For approval of Design submitted for Branding, Signage’s, etc.
3
Execution Agency
For Material Printing, Signage’s, Cutout Logo in Different Material.

ROLE REQUIREMENT

1
ESSENTIAL QUALIFICATION
Post Graduate in Marketing
2
PREFERRED QUALIFICATION
MBA
3
CERTIFICATIONS ( IF ANY)
Branding and POS Marketing
4
EXPERIENCE
3-5 Years preferably on Apple Machines or Desktop
5
AGE
25-30 years
ADDITIONAL SKILLS:
Creative flair to think of out of the box and original Branding strategies

*** This JD is indicative in nature & may not comprehensively cover all aspects of your job, which may be intimated to you
time to time.
Strong visual sense/ Knowledge of Print Media designing
6
Effective written and verbal Communication skills
Openness to learn about the ever changing market needs
Planning, organizing and coordination skills to incorporate needs of our stakeholders.

COMPETENCIES